TIMOTHY JOSHUA
MOUA — UX Researcher

Decoding human behavior through empathy and UX research methods.

Stylized cartoon portrait of Timothy Joshua Moua

Core Research Specialties

Research Projects

A look into the architecture of experience.

Volume 01–04
AI Prompting (Diary Study)
TS-882 // INTERFACE

AI Prompting (Diary Study)

Redesigning internal tools for AT&T managers with AI.

Time Reporting (Journey Mapping)
TS-901 // WORKFLOW

Time Reporting (Journey Mapping)

Understanding the end-to-end experience of validating, managing, and approving technician timesheets within the INFOR system.

QVC Gating and Video Player Experience
TS-915 // BROADCAST

QVC Gating and Video Player Experience

Usability sessions with viewers using a digital remote control to navigate the QVC TV app on-screen — exploring age-gating flows, focus states, and video player discoverability across living-room contexts.

Project Excel (Heuristic Evaluation)
TS-927 // AUTOMATION

Project Excel (Heuristic Evaluation)

IBM Business Automation is a set of integrated market-leading software designed to help you solve your toughest operational challenges. This software consist of actionable AI-generated recommendations, built-in analytics to measure impact, and business-friendly low-code tooling.

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The Mission

"My mission is to translate human behavior into product decisions — turning research insights into experiences that feel intuitive, inclusive, and unmistakably built for the people using them."

Currently available for complex research challenges and strategic design consultancy.

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